Chabad Lubavitch prides itself on its unique approach, striving towards:

Providing a welcoming open door to Jewish people of all walks of life, no matter their background or affiliation.
Making Judaism accessible and relevant to every Jew by empowering them to personally take ownership of their Judaism in a meaningful way, never underestimating the value of a single deed.
Caring for and supporting the welfare of Jewish people and communities with devotion and affection - no matter the time, place or need.
Educating a generation of dedicated and skilled leaders who live by the words "Love your fellow as yourself".